In just one month, we gained sharper social momentum.
When I began posting on Instagram for UMBER, our goal was to increase impressions, spark authentic engagement, and bring consistency to the visuals—ultimately creating a platform ready for broader reach.
RESULTS (SEPT. 1-SEPT. 29)
14K
VIEWS
57%
VIEWS FROM NON-FOLLOWERS
200%
INCREASE IN CONTENT SHARED
Strategy approach for Umber's social life. Here's how I'm doing it--
Getting More Reach
Incorporate Other Platforms
Actually Being Social
Talking and Talking Back
Generating Income
Provide Products People Want
Role: Social Strategy Lead
Challenge: Increase audience discovery
Outcome: People-first content system
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