"Have It All" Integrated Campaign
When data showed our core African American audience prioritized interior features, we pivoted our creative strategy to highlight the details that mattered most — comfort, tech, and the duality of lifestyle.
AR tour put the focus where the audience cared most:
inside the car.
Led with relatable but aspirational celebrity talent that felt familiar, not flashy.
Audience Data Revealed:
Style didn’t just mean exterior looks —
it meant comfort, tech, and the ability to flex.
Every piece of content
brought the interior to the forefront — the real reason to buy, captured in fast, engaging moments.
Role: Art Director
Challenge: Multicultural EV launch
Outcome: Culturally relevant campaign
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