Nissan North America fosters authentic storytelling in safe spaces with Chosen Family, an LGBTQ+ initiative during Pride Month. The integrated campaign highlighted individuals who create their own families to feel secure and loved when expressing their lives on their terms.
Credits:
Tracey Coleman-Mutombo, Creative Director
Rivetta Goodrich, Producer
Marshon Rogers, Copywriter
Tairran-Shari Greene, Art Director
Role: Art Director
Challenge: Authentic positioning
Outcome: Community-driven campaign
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